A Marketing Plan for the Small Business. Why you need it and how you start.
It’s a big topic and something every small business should have. It’s also true that creating a marketing plan for a small business is different than for big business. You not only have to survive and grow, but create a stable business in the process. This seminar will discuss and present the importance of a marketing plan from a small business owner’s perspective and share with you some of the tools of the trade to get you started to create business.

Blogging. Can it help my business?
Blogging is one of the most successful forms of communicating a brand. Some have grown organically, some have failed and others have shot the moon. We’ll explore the world of blogging, how to create a blog with your business in mind and explore the benefits and downsides to this medium.

Creating events and classes for your business.
Fresh ideas, the latest designers and trends are a key part of any retailer’s long-term success. In this seminar we will explore and brainstorm ideas that have worked and those that have not. You will walk away with fresh ideas and a can do spirit!

The Quiet Powerhouse: The power of public relations.
The quiet powerhouse, public relations is one of the most cost effective and powerful tools in landing customers and keeping them without breaking the bank.  In this seminar you will l learn why it is such a powerhouse tool and walk away with examples and ideas for your own business.

Social Marketing: Bottom line and brand recognition.
It’s the latest buzz in the news, magazines and online. How do you make it work for you and more importantly how can you integrate it into your current marketing planning. In this seminar, we will tackle what the basics of social media are, some of the pitfalls, how it can help your brand image, product marketing and lastly, increase your brand recognition.