With Christmas just having come and gone I’m reminded how thankful I am that I continue to be able to help people and companies understand how marketing, communications and PR can help them succeed. For many of us it’s been a challenging year and 2010 looks to be relatively flat (no backslides please) with an uptick (we hope) in the second half.
For those of you with LYS’s and online stores have you planned any last minute gift packages, kits or KAL’s that could help you with sales as the year comes to a close? If not, pull out your calendar and check out this fabulous blog by Kizer and Bender for some ideas. I couldn’t have said it better myself.
Planning 2010 yet? If not take (make!) the time to review your marketing plan and budget. Take stock of what worked and didn’t for the year and how you can improve upon or change all together. Identify your goals and objectives for 2010. I have a running list of about seven (paired down from an unrealistic 15). Realistically if I can accomplish 4 of them next year I’ll feel not only positive, but that I will have contributed to my bottom line and set myself up for growth past 2010.
If you are in the planning process or beginning one don’t forget to incorporate time for family and friends, your environment and community, thereby enriching not just your life but your employees, community and family.
If you don’t have a marketing plan or budget, why don’t you make 2010 the year that you take the time to create one? If you’re a member of TNNA there are several options in January in Long Beach. If you’re not, check back here in January for some online class opportunities that are in the development stages for launch in 2010.