The term strikes paralysis in many a heart and mind. What is it? How do we do it? What does it mean for my business?

In today’s Google search mad world, SEO has become a must and an unknown for many. Many business owners and people I speak with are trying to understand the complexities of SEO and what it means to businesses regarding search, sales and branding via the web.  BTW-it’s powerful. Once you figure it out. It’s the figuring it out that has so many stumped.

In short, SEO as an industry (and I say that liberally) has yet to do a good job of teaching people about SEO. It’s pretty much self-taught in today’s market. There are companies that do SEO as a business. However, many are finding it hard to survive without a background in integrated marketing and communications.

Personally, I think it’s still emerging as a field and a profession. Job postings on Craigslist and Monster attest to the fact that companies are seeing the value in it. Several small knitting businesses and shops are implementing. Successfully I might add. How to harness it and strategically implement it into your existing marketing and PR strategy WITHOUT spending a lot of money is the question.

It’s an ongoing learning curve. I’ve compiled a list of tools I use when helping clients develop an SEO strategy. I hope they help.

This entry was posted on Tuesday, October 6th, 2009 at 8:32 amand is filed under Business, Ideas. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.